How to Start an Online Business

Written by Katie Robinson

Are you an entrepreneur planning to start an online business, and wondering where to start? You need not worry anymore. Below we are going to highlight essential tips on starting an online business. From here, you will not only learn how to start an online business but also how to make it successful.

  • Identify a Need/Demand Gap


The priority here, before looking for the product, is identifying the need at hand. In other terms, you should begin with looking for a market before sourcing the product for sale. This could start with identifying an audience that needs a particular product, then creating a solution for them. Here, you will need to find out the keywords that are regularly searched for and get a popular niche with less competition as well. Moreover, you can also go about this by identifying the challenges being faced by your prospective competitors then, in turn, coming up with solutions in a market that’s already existent.


  • Create a Website


Once you have a market and the product for sale at hand, the next step should be developing an appealing website for your visitors. What you should have in mind while on this is that visitors like attractive websites and to the point. Also, you should put into consideration the use of two-color fonts on a white background. Additionally, you should avoid creating a long process between when a visitor clicks to your page and checking out. Most importantly, you should never forget to include the opt-in option while designing the website to ensure that you keep in touch with your audience via email.

  • Engaging Search Engines


Apparently, creating a good website is not enough. You still will need to engage search engines to draw enough traffic to your site. The most common way of getting traffic to your page is the pay per click advertising. On the flip side, you can as well decide to get traffic to your page organically, but it will definitely slow down your online business expansion. The good thing with pay per click advertising is that your ads get to show up on search engines instantly. Also, with PPC, you can run a test of varying keywords, prices, and captions.

  • Include Email Marketing


Email marketing should be part and parcel of any growing online business because it’s a great communication tool between you and your prospective customers. Reason being, the customers willfully give you the right to send them emails in regards to what you are offering on your site. This means that by email marketing, you will be meeting the customer needs and most importantly establishing a lifetime relationship with them. Needless to say, email marketing provides an affordable advertising platform compared to TV and radio advertisement costs.



The truth of the matter is starting an online business is not easy to start, and with the much competition that’s arising in the field. However, using the tips in this post, you can start up an e-commerce venture successfully.


B2B Content Marketing

Written by Katie Robinson

B2B content marketing is not a walk in the park. Therefore, anyone new to the business needs a comprehensive guide on how to go about it successfully. As you do your research on this kind of content marketing, you will realize that there is plenty of conflicting information out there. What should stick into your mind amidst of all these are the basic techniques that matter to the growth of your venture. In this article, we will analyze the several vital facets that are involved in B2B content marketing.

  • Identify your Audience


For you to meet your audience needs effectively, you have to know exactly who they are. For that matter, identifying your audience should be a priority when it comes to B2B marketing. Well, you may imagine that your audience is too broad to place your finger on particular individuals, but you will realize it is possible with the help of your Google Analytics data. From Google analytics data, you can narrow down your search by identifying the gender, age, and the location of individuals visiting your site regularly.


  • Developing Fresh Content


Among the biggest challenges of content marketing, developing new content is one of them. This primarily occurs to individuals that have been in this market for a while because they get to run out of ideas as time goes by. On this, you can search through the internet to see new ideas that people are bringing into your specific niche. Moreover, as you continue identifying your audience, you are also able to determine the kind of content they would love to read from your site.

  • B2B Content Promotion


Content marketing is quite a competitive niche, and you can end up beaten by competition if you fail to have a proper strategy. One of the ways you can thrive in the face of competition is by promoting your B2B content. Some individuals involved in this field assume that going with the organic traffic option on social media is enough. However, you should take note if you are advertising online with social media pages like Facebook, you could choose to go for the option you get to pay for. This is because it tends to bear more positive results in selling your content out there.


B2B Content Marketing Examples


General Electric– being one of the best B2B content marketing publishers, GE provides a wide variety of marketing content to a broad audience.

Hubspot – One of the major B2B content marketing blog.

Content Marketing Institute – This is the biggest of them all since it is the leading specialist in the world of B2B content marketing.



As mentioned earlier, B2B content marketing isn’t an easy path to walk. However, you can succeed in it if you can put the above tips into practice. Also, something else you need to have in mind is that your audience will be looking for more compelling content from you other than excessive self-promotion stuff. Take not of that.


How to Become an Affiliate Marketer

Written by Katie Robinson

 The affiliate marketing niche has been an excellent gateway to financial freedom in the lives of thousands of people. You probably have heard about the term affiliate marketing from a friend or a colleague, and been wondering what it is all about. Well, affiliate marketing is all about earning from promoting a company’s products. As an affiliate marketer what you basically need to do is to create a healthy relationship with advertisers, consumers, and publishers. Let’s look at more of what you will need to become an affiliate marketer.

  • Choose your Niche

The first action as an affiliate marketer is to identify the exact product you would like to major on in terms of marketing. The critical thing with identifying the particular niche that you can work with is because if you try to work with too many areas, you are definitely going to be ineffective. Moreover, you should note that this is the most essential part of becoming an affiliate marketer because the niche you choose will determine how your experience will be like in this field. There are several issues you need to sort out to identify your most appropriate niche, which includes;


  • Which topics do I like?
  • How’s the competition in my prospective niche?
  • How is demand consistency in my niche?
  • How many affiliate programs are involved in my prospective niche?


  • Create a Platform


Once you have identified your most appropriate niche, the next step is creating a platform from where you can advertise the products you are selling. This could be by creating a website or through paid Ads. The best for creating a website should be through the hosted site, which makes your site easily accessible through the search engine while boosting its growth as well. Many marketers tend to focus on the websites and forget that, currently, most people are doing most of their internet activities on their cell phones. While going about affiliate marketing, ensure that you also put into consideration a friendly mobile view for your audience to maximize on creating traffic to your page as much as you can.

  • Research on Your Niche


Once you have settled on a particular affiliate program, you will need to do more research to get conversant on how marketing goes down in that area. This is because the program you hook up with will determine if you will be able to link up with meaningful partnerships while on your affiliate marketing journey. On this, you may consider answering some of the few questions highlighted here below;

  • How much financial benefit will you attain from the program?
  • How many merchants are linked to the program you intend to use?
  • Would you like to be associated with the program and the brands selling by it as well?


  • Be Up to Date

Marketing trends keep changing day and night. For this reason, as an affiliate marketer, be keen to keep up with the current marketing strategies in your area. This way, you can be able to predict the seasonal trends that may affect your success.

Sourcing Merchandise for Your Ecommerce Store

Written by Katie Robinson

Once you come up with the products that you would like to sell on your online store, the next step should be identifying where you will be able to purchase your merchandise. This is because how well you can source for merchandise determines how flawlessly your online store is going to run. Well, it is good that you visited this page because we will give you the best strategies on sourcing merchandise for your online store.

  • DIY

So we kick off with the option of doing it yourself. This has been a model that’s been used by many business people where they get to craft their own products. Actually, with the advancement in technology, retailers can access millions of ideas on doing handmade products. The good thing with the DIY option is that start-up costs are favorable. However, there is a shortcoming with DIY because it requires much commitment, energy, and time. Some factors you must have in mind while working with this option are knowing where to ship the products from and the duration that you will take to come up with the product.


  • Online Directory

There are several directories you can visit to get leads on where to source merchandise for your eCommerce store. These include and, which give you access to thousands of supplier profiles and browsing capabilities for easy access to the specific suppliers you need.

  • Events

In the business world, there are always expos and other business events where wholesalers get an opportunity to expose their wares to groups of retailers. From here, you can get in touch with the upcoming trends in the market as well as create networks with established wholesalers, manufacturers, and suppliers. Moreover, there are shows for most business categories, so it’s unlikely that you will lack one relating to the product you intend to sell. The fact that you are new in the market may leave you unaware of when such events occur, but you can always source the information from the existing e-commerce retailers.


  • Sourcing a Manufacturer

Another option you could use other than making your own product would be hiring a manufacturer to make the product for you. This occurs in instances where you are not able to create the merchandise on your own. The advantage for this choice is ending up selling quality popular products without having to invest your energy on it. The downside of it is that you will need to part with a handsome amount of cash, unlike the DIY option. On this, you will need to link up with companies that can help in manufacturing the products you would like to sell.


One more thing you need to have in mind as a prospective online store owner is that there are plenty of fraudsters out there ready to exploit retailers that are new in e-commerce. With this in mind, you have to do your research well to come up with reliable wholesalers.

Email Marketing Tips

Written by Katie Robinson

If you are into the business world and have been interacting with various marketing strategies, you must have come across the term email marketing. Email marketing, basically, involves marketing goods and services using an email. In better terms, email marketing enables brands to create better relationships with their clients through email. If you are new in email marketing and you are wondering how to go about it, you need not to worry. In this article, it will detail several email marketing tips that will be of help to you.

  • Create Precise Emails


One thing you should have in mind while doing email marketing is that you should never task your audience with reading long emails. While creating an email, ensure that it sticks to the point with a simple message of what you need to relay to your audience. With a simple, precise message, you get better feedback from your prospective customers. Other than that, an email that’s short and interesting can even compel your audience to visit your website.


  • Send Consistent Emails


It may sound fair to bombard your audience with plenty of emails, but you need to develop a strategy of sending consistent emails to your potential customers. The fact that customers willingly subscribed to your email list means that they will be expecting emails from you. Moreover, since most individuals check their emails regularly, sending consistent emails will increase your interaction with them. However, on this, you should be keen to observe if your customers may be breaking out due to being bombarded with emails from your competitors as well. In such a case it’s usually advisable to give them a break.

  • Acknowledge your Customers


As your audience responds to your email, you can develop ideas of beginning to send them personalized emails that will make them feel recognized. To do this, you need to avoid sending the same kind of emails to your entire audience. On the contrary, you can customize your emails dependent on the feedback you receive from particular customers. With this, your customers will not only feel recognized, but you will also meet their needs effectively.


  • Mobile Optimization


With the current development in technology, gone are the days you had to login into your email through the computer. Nowadays, most individuals read their emails on their mobile phones. For that matter, your company should ensure that emails are mobile-optimized to be readable in all mobile devices. What this means is that the emails you send to your audience should have the capability of adjusting by default to fit into an individual’s cell phone screen. The good news is that optimizing your emails for phone readability is no longer a big deal as it was in the past.



If you have been questioning whether email marketing works, you definitely have the answer to the question. Yes, it does but only if done the right way as you have just read through actionable tips.

Social Media Marketing Tips

Written by Katie Robinson

Being able to enlarge your target group as a business is a great way to expand your business output remarkably. One of the ways you can grow your market audience is through social media marketing. To begin with, social media marketing is an efficient, cost-effective tool for enhancing brand awareness. Well, let’s take a close look at several social media marketing tips you can use to see your business grow.

  • Determine a Suitable Platform


Before you rush into marketing your products on social media platforms out there, it is essential to have in mind that not each one of them can work for you. Firstly, you will need to identify the particular one that is going to suit your business. Several social media platforms that are available include; Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest, and YouTube. Facebook is the biggest of them all with more than 2 billion users, and it can give you access to an extensive online market. Career-wise, LinkedIn will be efficient for marketing career related stuff. With the visual approach, Instagram comes with top engagement levels amongst all other social media platforms. From the list, one or two platforms may work for you or even all of them depending on your nature of business.


  • Identify Your Audience


Your marketing research should also involve your target audience to make the best out of your marketing efforts. This includes the age, gender, and the income of the people you intend to reach through social media. With this, you won’t miss out on attracting your intended customers to your marketing social media page.

  • Use Pictures and Videos

Once you have settled on your target audience and the most appropriate social media platform to use, it’s time you work on the idea of making it appealing. This is because how often individuals are likely to visit your page is dependent on how eye captivating it is. The primary way you can make your social media marketing handle exciting is by adding photos and videos of the product or the services that you have to offer. With this, you will be able to enhance the visual engagement of your audience.

  • Speedy Response is Key


Responding to customer’s feedback is the key to success because it makes your customers know that their wishes matter to you. On this, you have to be keen on responding to your audience’s comments on your page. Note the audience expects an immediate response from you, and if it’s delayed, they end up feeling ignored. This, in turn, leads to the loss of the audience at the end of the day. Moreover, once you pay attention, you can gather what your audience expects from you and be able to improve on customer satisfaction.



On top of the tips given above, don’t forget to buy ideas from other brands that are successfully marketing on these social media pages. You can also emulate strategies from your competitors to enhance your campaigns to easily thrive in the heat of competition.

About Us: Ecommerce

Written by Katie Robinson

When e-commerce is mentioned, what definitely comes into mind is the online shop. Basically, it’s a scenario where the seller and the buyer meet online and do transactions on the same platform. In the recent past, e-commerce has dramatically advanced as buyers and sellers are leaving behind the old fashioned block and mortar stores. Nevertheless, any e-commerce venture should have an actual store, which in other words is also referred to as a click store. Well, not all e-commerce stores out there are successful because of some elements like not being able to meet customer needs. There are several elements that you could put in place if you want to venture into e-commerce to ensure that you don’t fail in this area as listed below.

  • Website Design


To capture customer’s attention, your website design has to be catchy. If you have a dull website that’s not likely to provide a rich user-experience to individuals visiting the site, you are set to fail in your business. You can get ideas on how to create a meaningful e-commerce website online or from friends who are running their ventures successfully. On this, you also realize that customers will rarely revisit a site they found uninteresting.


  • Don’t Overly Promote


Definitely, you will face the temptation of offering your clients outrageous promotions in an attempt to hype up your website. Well, as much as promotions can enhance your sales, you should have in mind that customers have a tendency of avoiding businesses that overly promote their products. On the other hand, genuine offers enable you to earn more trust with your clients.



Your dream to successfully own an e-commerce business may seem farfetched, but the good news is that it is achievable if given time and commitment. The most important aspect in achieving this is by ensuring that you have customer satisfaction as your primary goal.